design

Standing out
In a competitive landscape, DePaul needed an admissions catalog that would set it apart from other universities. The challenge was to create a publication that authentically represented the university’s spirit while also highlighting the excitement and opportunities of studying in Chicago. The design needed to convey the vibrancy of campus life and the city’s influence on the student experience, ultimately driving increased interest and enrollment.

Urban learning, unmatched energy
DePaul University’s location in the heart of Chicago is more than just a setting; it’s an essential part of the student journey. We aimed to design a catalog that not only informs but immerses prospective students in the university’s atmosphere. By focusing on the city’s eclectic mix of cultural experiences, academic opportunities, and the vibrant energy that flows through campus life, we sought to capture what truly sets DePaul apart.

In this catalog, we brought to life the dynamic interplay between academic focus and urban living. From the sounds of bustling streets to the serenity of neighborhood parks, DePaul’s integration into Chicago is unique. The catalog highlights how students can explore art, music, and cuisine while forging their academic paths in a city full of inspiration. By weaving together stories of student experiences, city landmarks, and academic achievements, we crafted a narrative that speaks to the boundless opportunities awaiting every DePaul student.

Our approach went beyond mere description. We wanted prospective students to feel the energy, diversity, and excitement of studying in one of the world's greatest cities. Every page of the catalog was carefully designed to showcase how DePaul leverages its urban edge to offer an unmatched educational experience, one that is deeply connected to the pulse of Chicago itself.

Urban inspiration
We drew inspiration from the city’s architectural styles, street art, and diverse neighborhoods to create a layout that reflects Chicago's lively nature. Our design featured bold typography, vibrant colors, and a mix of candid student photography that brought the daily life at DePaul to the forefront. The catalog became a visual journey through the campus, with sections highlighting academics, student activities, and the city’s role in shaping the DePaul experience.

Bringing DePaul to life
The resulting admissions catalog became a vivid reflection of DePaul University’s unique energy and the vast array of opportunities it provides. Through a carefully crafted visual narrative and thoughtfully curated content, the catalog brought to life the diverse experiences awaiting students, showcasing not only the vibrancy of campus life but also the rich cultural landscape of Chicago.

Each page was designed to capture the essence of what it means to be a DePaul student—immersed in both academic rigor and urban exploration. The catalog emphasized the blend of classroom learning and city engagement, painting a holistic picture of student life. From stories of student achievements to snapshots of iconic Chicago landmarks, every element worked together to create an inspiring and relatable message.

This engaging design approach had a measurable impact. Prospective students were not just informed; they were captivated. The catalog's ability to convey the spirit of DePaul led to a significant increase in inquiries, driving higher interest and ultimately contributing to a notable rise in enrollment figures. By resonating with students on a deeper level, the catalog helped position DePaul as a top choice for those seeking a dynamic, city-centered college experience.